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Creative practice

The work behind the work

Alongside the studio, Herbert is a working communication designer — leading rebrands, building campaigns and telling brand stories. The professional craft that funds and sharpens the art.

A studio wall of finished works and design pieces
Brand & Communication Design·University of Cape Coast Printing Press·2024

Institutional Rebrands at the Press

As Graphics & Communications Officer, led three client rebranding projects from brief to final output — and rebuilt how the Press presented its services to clients and the wider university community.

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A bold social-media graphic with the headline 'Try go Church Tomorrow'
Campaign & Visual Communication·Ghana National College·2025

Educational Campaigns for a School Community

During national service, designed and produced educational and informational campaigns used across the school to improve internal communication and community engagement — and documented school life in photographs.

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Social graphic reading 'Try go Church Tomorrow — forget drip, wear wetin you get'
Social & Content Design·Social Content Series·2025

Speaking the Audience's Language

A series of social graphics that traded corporate polish for local voice — using Pidgin, humour and bold product photography to make everyday messages travel.

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What people say
The communication materials Herbert produced were singled out for their professionalism and visual quality. He takes a brief and returns something that genuinely lands with its audience.

Institutional Stakeholders

University of Cape Coast Printing Press

He led our rebrand from first sketch to final print and never once dropped the standard. Clear communicator, real craftsman, delivered on time.

Rebrand Client

Cape Coast

What strikes you about Herbert's paintings is the restraint — he knows exactly when to stop. The work has a maturity that's rare in an artist this early.

Fellow Artist

College of Art, UCC

Brand & design work

Have a brief?

Rebrands, campaigns, collateral, event identity and creative direction — taken from first sketch to final, production-ready output.